OTO is an EduTech startup, through their website, you can book English online courses; recently, they launched an app that does the same job their website is doing instead of trying to speak other needs of their customers.
Through this case study, I'm uncovering what unsatisfied needs English learners may have & how to leverage the value provided by OTO by redesigning their App to satisfy those needs.
<aside> đź’ˇ
As you see my words hold the implicit assumption that OTO’s solutions don’t meet all the needs of their customers. Since I’ve no authority to reach current or former OTO customers I’d change the scope to the English learners generally which―undoubtedly―OTO seeks to turn into its customers.
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The hypothesis is why I am carrying out this project in the first place, it's my initial view regarding the problem & the people who encounter it, so I worked on it to make it revolve around those people & connected to the company’s revenue model.
đź”´ Too Generic Hypothesis.
đź”´ Not goal-focused.
đź”´ Implicitly Biased.
🟢 Goal-Focused.
🟢 Relates to the bottom line, Selling courses.
🟢 The target niche is specified.
Since it's my hypothesis there's a big chance I'd be biased to prove it, that's why I worked on keeping my questions 100% Neutral. A challenge Indeed!
<aside> 💡 To some extent the 2 questions are deliberately similar so that each question’s answer would help validate the other; I didn’t want to leave any room to get misled by my bias toward my hypothesis.
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Apparently, it’s discovery research so I needed to be open to different perspectives, that’s why you will feel the study participants' criteria are a bit loose.
Anyone who has enrolled in at least one online/In-person English course.